OUR E-COMMERCE APPROACH
Define the Journey
Digital Marketing
Develop innovative strategies across marketing channels, whether paid (SEM, display, and nondigital) or organic (SEO and social media)
- Demand-generation program incubation
- Marketing ROI optimization
- Digital marketing KPI dashboard
Marketplaces
Take a holistic approach to engaging in online marketplaces like Amazon and Walmart, which are critical drivers of product discovery and sales
- Brand launch
- Cross-marketplace assortment & pricing alignment
- Product listing content optimization
- Paid advertising management
- Seller enforcement
Partnership
Create strategies to spark online sales growth for your business through myriad available partnerships
- Social media influencers
- Brand cross-promotion
- Affiliate programs
- Loyalty programs
Support the Experience
Technology & Platforms
Identify and integrate the optimal platforms and tools, understanding when it makes sense to buy or build from scratch
- Platform selection
- Integration and architecture
- Artificial intelligence
Organization
Agile and the processes that make it work. Foster the skills that help realize the promise of emerging technologies and drive scale
- Digital operating model
- Organizational structure
- Process audit & development
Operations & Supply Chain
Implement systems that track inventory, manage returns, and give operational insight at the speed commerce
- Customer care and success metric integration
- Supply chain, sourcing, and drop shipping